Send in the Dogs
If you are one of those organisations which has been put off taking part in a media training course because you’re worried it is going
Gail Downey
Blog Posts
Controlling the News Agenda
You’ve prepared a fabulous press release, a social media campaign with video content, great interviews and you’ve managed to get the attention of a national
Gail Downey
Keep it simple…
We’re all bombarded with content so if you are doing an interview with a journalist you need to make sure you know what your message
Gail Downey
Read it aloud
Read It Aloud As children we are encouraged to read aloud. It helps them learn new words, bond with the person who they are reading
Gail Downey
We’ll Make a Podcast
You’re having a team meeting and someone says ‘I know, let’s make a podcast.’ Does your heart sink at this point or do you see
Gail Downey
We’ll fix that in post
Making changes to video footage is not as simple a process as photoshopping still images. Let me repeat that. Making changes to video content is
Gail Downey
So what do you do?
It’s probably the question we ask or are most asked when we meet someone new. Face to face it is easy to explain – or
Gail Downey
Fail To Prepare…..
Fail To Prepare….. It’s an old adage but it’s surprising how few organisations take Benjamin Franklin’s quote seriously enough to put his advice into practise.
Gail Downey
A recipe for disaster?
When you are preparing your message for a media interview or helping someone else with their preparation, don’t try to cram in too much. Many
Gail Downey
Lies, damn lies and statistics
Every day we’re bombarded with statistics from organisations wanting to make their point. But a good journalist will be sceptical about the figures handed out.
Gail Downey