If like me you’ve had occasional twinges of guilt about blogging, or rather your lack of it, you are not alone. I’ve started them with huge enthusiasm. Written two or three then got busy, bored or just downright bolshie as it became another thing to do on my to do list.
Of course as a journalist and PR communications specialist I know how important blogs are……after all I get paid to write them for other people. But somehow, at the end of the working day, I don’t want to do them myself. I feel a bit like a builder (but without the tattoos, large muscles and penchant for bacon sandwiches and brown sauce). They work on someone else’s project all day but still haven’t fixed the creaking cupboard door in the kitchen at their own home.
So I asked myself the question. Do I really need to blog? Can I get away with it? The hard answer is no. While writing for other people I can raise their profile and add the relevant keywords for SEO by putting together blogs which reach their relevant audience. I can help people who really dislike writing and find the act of writing difficult, to formulate their ideas and produce blogs, thought leadership articles, Ebooks etc which are readable, sometimes amusing (who doesn’t like to laugh at their own jokes), and informative. All hitting the mark with their audience and at the same time getting their message across.
However the one thing I do struggle with (and I have been a bit guilty of it in the above paragraph) is blogs which are pure and simple shouty sales pieces. Blogs are not advertorials! In the blogsphere no-one likes a bragger. A show off maybe but a bragger no. Tell me something useful. Tell me something I want to know. Tell me something, anything, but don’t tell me how your sales has risen by x per cent and your product is going to revolutionise the planet. It hasn’t and it won’t. Google or Dyson probably got there first.
So with that in mind I hope you will find my future blogs useful, informative and entertaining.I hope I get round to writing them. And I hope I can find my screwdriver so I can fix that creaking cupboard door!